In 1708, Sébastien Artois became head brewer at the Stella in Australia PDF Hoorn brewery in Leuven, a brewery established in 1366. Artois purchased the brewery in 1717 and renamed it Brouwerij Artois.
Författare: Minie Minarelli.
In 1926, Brouwerij Artois launched Stella as a Christmas beer, named after the Christmas star. In 1988, Brouwerij Artois was a founding member in the merger creating Interbrew. That year, Taylorbrands founder David Taylor created the current package design, bottle design, and shape. The original 1926 bottle label inspired the design, which replaced a 1960s design. The design incorporates the horn symbol and the 1366 date of the original Den Hoorn brewery.
In 1993, Interbrew moved production of Stella Artois into a new, fully automated brewery in Leuven. The original UK strength of Stella Artois was 5. United Kingdom, as well as in other countries, including Australia, Brazil and Ukraine. Initially, brewers Whitbread launched Stella in the UK with a campaign by its then advertising agency Allen, Brady and Marsh. In the 1980s and 1990s, the Stella Artois advertising slogan in the United Kingdom was “Reassuringly Expensive”. Stella Artois is advertised as containing “only 4 ingredients: hops, malted barley, maize and water”. Yeast is also an ingredient used in the fermentation process, but almost all of it is removed before packaging.
Stella Artois has been nicknamed “wife beater” in the United Kingdom, due to a perceived connection with aggression and binge drinking. An advertisement for Stella Artois featuring actor Adrien Brody aired during Super Bowl XLV in February 2011. Stella Artois has been associated with film in the UK since 1994, organising events, sponsoring television, and hosting a website. Company Overview of Interbrew International B. Interbrew acquires brewing activities of Whitbread Retrieved 1 November 2012.
Sun Inbev Ukraine Brands : Stella Artois”. Archived from the original on 2 December 2008. Lion welcomes Stella Artois and Belgian specialty beers into its Australian portfolio”. Archived from the original on 19 October 2010. Lobbying company tried to wipe out ‘wife beater’ beer references”. Portland brews up row over ‘wife-beater’ Stella”.